EXPERIMENTATION NEEDS A SPACE.

FLORIAN AUGER STUDIO IS AN INDUSTRIAL DESIGN AND CREATIVE PRACTICE SPECIALIZING IN INNOVATION

Automotive design workshop with Dacia teams exploring new mobility concepts through hands-on prototyping.
Foam mockup of an electric motorcycle prototype designed for Dab Motors, exploring mobility innovation.
Florian Auger delivering a design and innovation talk at EUROSIMA for the surf industry community.
Prototyping session for innovative sports protection gear designed for Decathlon, showing early ergonomics exploration
Test ride of an electric surf foil developed with Decathlon, showcasing early-stage sports innovation design.
Florian Auger speaking on an ISPO innovation panel alongside leaders from Renault, Dacia, and Polestar.

Formerly known as Outercraft, a new website is beign built. Soon: Insights, projects, shop.

We help experienced teams break beyond convention, sparking innovation with high potential for cultural impact.

Leading brands hire us to explore, shape and test what's next.

Decathlon Hermès Dacia Renault DAB Motors Millet Rip Curl Wichard Marine Arva Midea Vaporesso Zodiac Nautic Hercule Studio ISPO Eurosima & more